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Here is the text from the BJA 1960 "New Goods" section. The machine cost £750 with 50 hanger bars and the recirculation and replenishment units. A big investment in 1960. I am not sure if the word "Photomation" has ever made it into the Oxford English Dictionary.
ILFORD ROLL FILM PROCESSOR (Ilford Limited. Ilford. Essex)
A big step on the road to complete " Photomation ". the new Ilford Roll Film Processor is a fine machine, planned in detail for the rapid production of standardised negatives. and built from carefully selected materials. Withal, it is moderately priced. The processor works on the 'dunking ' principle. the films being carried eight-to-a-bar through developer, rinse. fixer, three washes and a final carry-over tank to which wetting agent may be added. The complete cycle takes about 16 minutes,of which 4 minutes each goes to developing and fixing. Maximum capacity of the machine is' 480 films per hour. The interval between each lift is regulated by a built-in timing unit. Optional extras include automatic re-circulation and replenishment of the developer and fixer, and a 600 watt controlled temperature tank heater in each system.The processor throughout is constructed from materials either in themselves, or in their durable finish impervious to the action of photographic chemicals. Tank units are of resin-bonded and impregnated plywood with housed joints screwed and cemented with epoxy-resin glues; all woodwork is finished with three coats of acid and chemical resisting epoxy-resin paint. Hard plastics and toughened PVC are used for water pipes and the recirculation system. Metalparts in contact with the solutions are of stainless steel-the film clips, it should be noted, do not touch the solutions when kept to the prescribed level, so there should be no danger of dryingmarks from this source. Careful design has allowed large capacity (31 gallon) tanks to be used without making the machine unduly bulky-in fact its height of 87 in. is its greatest dimension, its overall length being only 60 in. and width 56 in. A 4 ft square flat concrete base is all it needs for installation and a 230 volt, 10 amp single-phase supply of current. Water economy is achieved by carrying the final wash water back through the preliminary washes and the rinse. The price of the machine, complete with temperature control, fixer and developer, recirculation and replenishment, and 50 transport bars, is £750. Extra bars are available at £1 4s Od Without.recirculation and replenishment units the cost is £610.
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